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The Euphemism Treadmill: Why We Can’t Stop Inventing New Words for Old Taboos
Ever wonder why we have a dozen words for the toilet? This is the “euphemism treadmill,” a linguistic cycle where our polite words for taboo subjects inevitably become tainted by the very reality they seek to hide, requiring a new replacement. This article explores the psychological and social forces that keep this treadmill running, showing how language tries—and ultimately fails—to sanitize our world.