Relay Translation: When Languages Don’t Touch
When direct translation between two languages isn't possible, the world relies on a "pivot" language to bridge the gap. This process, known as Relay Translation, solves logistical nightmares in global…
Translation And Localization
The “Labial Compromise”: Linguistics of Lip-Syncing
Discover the "Labial Compromise", the linguistic art form where translators prioritize mouth shapes over literal definitions to create seamless dubbing. This article explores how bilabials, rounded vowels, and visual anchors…
Billion vs. Milliard: The Long Scale Confusion
When is a billion not a billion? This article explores the linguistic tug-of-war between the "Short Scale" (used in the US and UK) and the "Long Scale" (used in Continental…
Lost in Translation: A Brand Name Guide
Ever wonder why a great brand name in one country becomes a marketing disaster in another? This guide explores hilarious and costly linguistic blunders, from cars named after slang to…
10 Game Localization Hurdles for 2025
Translating a video game isn't just about swapping words; it's about rebuilding an entire world for a new audience. From untranslatable puns to UI that breaks under the weight of…