Naming the Enemy: The Linguistics of Disease
The names we give diseases, from the ancient 'malaria' (bad air) to the clinical 'COVID-19,' are never just labels. They are linguistic artifacts that reveal our scientific understanding, our cultural…
Onomastics
Lost in the Supermarket: Brand Name Linguistics
Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes world of global branding where linguistic blunders can be costly.…
The Grammar of Nicknames
Ever wonder why William becomes Bill, but not Willam? Or how a Russian Aleksandr affectionately becomes Sashenka? Nicknames follow a fascinating, unwritten grammar, a secret set of rules that transform…
Reading the Landscape: How Forgotten Languages Are Fossilized in Place Names
What if the map on your wall was a Rosetta Stone, holding the key to forgotten languages and ancient migrations? The study of toponymy reveals that the names of our…